If you love animals and are dismayed when you see stories of animal abuse and cruelty in the news; if you ever wished you could do something about it, but you just didn't know where to start, this book has you covered. Just 30 seconds a day on the Internet can not only make a difference, but can also change the world. This inspiring, informative and highly useful resource is for novices as well as experienced animal rescuers. Combining case histories with practical tips, this guide demonstrates how to use the Internet to advocate for dogs; from simple clicks to more advanced methods. This guide will show you how just one person can put change in motion.

Review

Combining case histories with practical tips on how to use the Internet to advocate for dogs, Wulff's book is an inspiring, informative and highly useful volume that anyone who thinks dogs are worth fighting for should have on their shelf.
John Woestendiek, author of Dog, Inc. and the website ohmidog!

Without taking away the importance of hands-on advocacy (such as pulling or transporting a death-row dog), Wulff's guide reflects on how valuable a tool the Internet has become in saving the lives of animals.
Examiner.com

Social media will continue to change the way we live and work. This book helps animal advocates, regardless of one's experience level, keep up with that ever-changing landscape while making a true difference in the lives of these voiceless victims. Teeming with practical insights and filled with inspiration, How to Change the World in 30 Seconds is a must read for anybody who wants to engage in online animal advocacy.
Scott A. Heiser, Sr. Attorney & Criminal Justice Program Director,Animal Legal Defense Fund

Dogs Deserve Better, Inc. credits our growth as an organization to the internet, but it changes so quickly it's hard to keep up. This fast read and excellent analysis by Ariel Wulff will prove helpful to many a budding animal advocate, and with plans for future editions, will keep one up to date for years to come.
Dogs Deserve Better, bringing dogs out of the backyard and into the home and family